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A Full Cup

<DIV><p class="MsoNormal">Today Lipton means tea. However, in his time Sir Thomas Lipton was known for much more. Raised in desperate poverty, he would build a global empire of markets, factories, plantations, and stockyards. But his epic pursuit of the America's Cup trophy—the ultimate in international sport—made him a beloved figure on both sides of the Atlantic.<BR><BR>More than a story of innovation and achievement, <I>A Full Cup </I>also explores Lipton's most intriguing creation: his public persona, formed by a burgeoning mass media and a shameless self-promotion that made him one of the most recognizable figures of his time. D'Antonio brings to life the surprising careers of this intrepid sailor, gregarious showman, and ingenious self-made millionaire—the world's very first celebrity CEO.</p></div>
 

  Autore: D'Antonio Michael  
  Editore: Riverhead Books  
  Isbn: 1594485216  
  EAN : 9781594485213  
  Data pub. 05 Jul 11  
  Collana: Riverhead Books (Paperback)  
  Classificazione:BIOGRAPHY and AUTOBIOGRAPHY  
  Pagine: 384  
  Prezzo: € 15,20  







 
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