<span><p><span>With tuition rising at four times the rate of inflation, colleges and universities have focused on ever more superficial measures of quality—from expertly manicured lawns to organic food offerings in the cafeteria. Riley cuts through the piles of glossy college catalogs and popular rankings such as </span><span>U.S. News and World Report</span><span> to bring families the real story behind the higher education industry.</span></p></span>