DNA Interactive (DNAi) is a multimedia resource for high school and introductory college biology that shows how we came to understand the language of DNA, how we bend it to our own service, and what it can tell us about who we are. The DNAi productsan award winning website (http://www.dnai.org) and the DVDare the result of a twoyear collaboration between scientists, educators, and filmmakers on three continents. It includes more than 200 video clips and animations; video interviews with 11 Nobel Laureates and more than 50 other scientists, clinicians, and patients; and spectacular 3D animations that illustrate intracellular processes and explore aspects of DNA science.