<p><b>Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll</b></p><p><i>Brand Like a Rock Star</i> takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.</p><p>Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. <i>Brand Like a Rock Star </i>puts a new spin on the branding process.</p><p>From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.</p><p>Marketers in any business will pump their fists and boost their bottom line with <i>Brand Like a Rock Star</i>.</p>