Ohio-based business coach and marketing consultant Murray has 23-plus years of experience in marketing and business, focusing exclusively on the early childhood industry since 2009; as a professional speaker she has presented at various early childhood conferences on the topics of enrollment building, marketing, and management. She offers child care business owners and directors a practical guide to four keys aspects of effective marketing: using metrics to track and measure the marketing activities of a business; identifying the market for the business, and trends that impact that market; crafting an effective message through the words, images, and ideas used in marketing materials and efforts; and using various media, such as advertising, email, the Internet, and printed brochures, to most effectively promote a business. The material includes exercises, reproducible forms, and a glossary of terms. No subject index has been provided. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)