<DIV><p>Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to <I>manga</I> and <I>anime</I>, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their <I>otaku</I> (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions.</p><p><B>Morinosuke Kawaguchi</B> is principal associate director for Arthur D. Little (Japan) and lectures at Tokyo Institute of Technology.</p></DIV>