A National Bestseller. Now available in paperback. &#147On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork.&#148 &#151 The Ottawa Citizen. A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took &#147one hockey player, one favourite barber shop, one former drummer, and one police officer&#148 plus &#147the luck hard work brings&#148 to transform a once unknown donut shop into one of Canada&#146s leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.