<DIV><p>American motor fire apparatus design reached its high-water mark in the 1950s. Every one of the nation's major fire apparatus manufacturers boasted uniquely individual custom fire truck designs. Unlike the look-alike cookie-cutter shoeboxes of today, back then a fire fighter could instantly identify these makes a block away. From conventional Fords to the custom rigs of fire apparatus manufacturers, all the most popular, unique, and industry-changing designs and innovations are featured in this long-overdue tribute to the fire trucks of the Fabulous Fifties!</p></DIV>