<div><p class="MsoNormal"> </p><div> Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.</div><div> </div><div>In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, <i>Visual Language for Designers</i> explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.</div><div>Includes:</div><div>—How to organize graphics for quick perception</div><div>—How to direct the eyes to essential information</div><div>—How to use visual shorthand for efficient communication</div><div>—How to make abstract ideas concrete</div><div>—How to best express visual complexity</div><div>—How to charge a graphic with energy and emotion</div><div> </div> <p class="MsoNormal"> </p></div>