<P><B>Learn to understand the language of finance so you can confidently make the correct financial decisions within your business.</B></P><BR><P>It is essential for managers to understand financial information such as departmental budgets, forecasts, strategy plans and targets, this book will show readers how to transform seemingly complex financial information and statistics into data that makes sense. </P><P>Readers will learn the language of finance, helping them identify the warning signals and understand key performance indications and ratios.  They will learn how to make better financial decisions, identify ways to increase profits and increase their confidence in approaching capital projects and making sound business decisions. </P><P> <I>The FT Guide to Finance for Non-Financial Managers </I>will help readers: </P><UL><LI>Understand finance and financial reports </LI><LI>Communicate more coherently and comprehensively with financially astute third parties such as shareholders and investors </LI><LI>Be better positioned to understand the health of their business or business unit </LI><LI>Take a more proactive role in helping the business achieve its goals </LI><LI>Have a better understanding of finance which will allow them to enhance their own careers </LI><LI>Have a more comprehensive understanding of accountancy and appreciate that data has strengths and weaknesses.</LI></UL><P>Market: The Business Finance market was worth over £2.6 million in 2010. Pearson is the third largest publisher in this market, with 12.5% market share.</P><P>Benchmark: FT Guide to Using and Interpreting Company Accounts (9780273723967), Published December 2009, 1,537 copies sold, (TCM Nielsen Bookscan).</P>