From building a basic business plan to attracting venture capital, Solovic (ItsYourBiz.com) outlines in a conversational tone the ins and outs of running your startup venture. Although factors such as pricing and location are important, she regularly returns the focus to personal relationships as these are vital for success. The book closes with an appendix describing organizations which could be helpful in starting a business in the United States. No references are included. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)