<p> The new question: Ten years after the worldwide bestseller <i>Good to Great</i>, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In <i>Great by Choice</i>, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. </p> <p> The new study: <i>Great by Choice</i> distinguishes itself from Collins?s prior work by its focus on the type of unstable environments faced by leaders today. </p> <p> The new findings: </p><ul> <li>The best leaders were more disciplined, more empirical, and more paranoid.</li> <li>Following the belief that leading in a ?fast world? always requires ?fast decisions? and ?fast action? is a good way to get killed.</li> <li>The great companies changed less in reaction to a radically changing world than the comparison companies.</li> </ul> <p></p> <p> This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance. </p>