<div>In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify <i>detractors</i>, who sully your firm's reputation and readily switch to competitors, and <i>promoters</i>, who generate good profits and true, sustainable growth. <br><br>You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. <br><br>In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:<br><br><ul><li>Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success</li><li>Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers</li><li>Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business</li></ul><div><br></div><div>Practical and insightful, <i>The Ultimate Question 2.0 </i>provides a blueprint for long-term growth and success.</div><br><br><br><br></div><br><br><br><br>