<div><p><B>The Fundamentals of Fashion Management </B>is an introduction to the basics of fashion management and the fashion industry. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing and entrepreneurship. There are also a series of exercises and case studies that explore real situations within the industry, offering a complete overview of the fashion cycle and the practical issues relevant to the business.</p></div><p> </p>