<DIV>This book equips the jeweller with the essential business knowledge and tools to set up their own jewellery business. Appropriate for jewellers of all levels from the college graduate looking to set up a workshop in London, to the full-time executive looking to embark on a more rewarding career, it encourages individuals to define their business objectives and assists them in breaking these down into achievable goals. Chapters take the reader through everything they need to know to get their business up and running from setting up administrative processes, tax and bookkeeping, to finding your niche, market research, visual identity, pricing your work, establishing and managing your website, selling, exhibiting and maintaining your business. The perfect guide for the jewellery entrepreneur.</DIV>