<DIV>User-generated content and user-led innovation has become a significant cultural and economic phenomenon as media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the video game industry. Banks discusses the challenges of incorporating these co-creative relationships into the development process. Drawing on a decade of research within the industry, the book gives us a unique insight into the continually changing and growing world of video games.</DIV>