Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands. The book comprises four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands---marketer, merchandiser, retailer, designer, or student---this text will tell you what you need to know to work successfully in the industry.