<DIV><p><b> "Porter's work out to ring up the audience for Steven Levitt's <i>Freakonomics</i>."<br>-<i>Booklist</i> </b></p><p>Many of the prices we pay seem to make little sense. We shell out $2.29 for coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. And we pay someone to cart away trash that would be a valuable commodity in poorer parts of the world.</p><p><i>The Price of Everything</i> starts with a simple premise: there is a price behind each choice, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us.</p></div>