<DIV>In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion.<br><BR>Because people now expect every brand to have a human "face," companies need to define a clear set of values and incorporate them in all company communication, to reflect the DNA of the organization to both employees and customers. <I>The Conversation Company</I> is aimed at helping organizations become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.<br><BR>Including interviews and case studies of companies such as Disney, Kodak, Nokia, Unilever, Zappos and Microsoft, <I>The Conversation Company</I> is based on solid research which will help organizations achieve sustainable success.</div>