<DIV><BR>Strategy is about shaping the future. <I>Adaptability</I> breaks down the concept of "shaping the future" into a set of strategic adaptation rules based on solid evidence. Each rule boils down scientific research into memorable, practical wisdom illustrated with intriguing examples of strategies used by the world's biggest and best companies.<br><BR><I>Adaptability</I> emphasizes the powerful distinction between adapting to cope and adapting to win. From McDonald's to Sony, from post-war Iraq to the revolutions of the Arab Spring, Max McKeown explains how to increase the adaptability of an organization to create winning positions.<br><BR>Excerpt from <I>Adaptability</I>:<br>"If you are getting whipped by playing by the existing rules, get used to losing or change the game. If you can't win by standing and fighting, then run and hide. If you can't win by being big, be small. If you can't win by being small, be big. The first rule of winning is that there is no one way to win."</div>