<DIV>The author's consumption theory has been well known to contribute to new ideas, new theories and new contribution relating to the reform and development in China. In practice, he has wide experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise.<BR><BR>This book has two parts: the new discovery of consumption and its significance and the application of the theoretical findings in real life management.</div>