Smith (consumer and communications research director, Proctor & Gamble) notes in his introduction that storytelling is a powerful tool that can and should be used in business. His book, based on interviews with executives at dozens of companies throughout the world, shares 100 brief but potent stories that can be used for a variety of purposes: goal setting and commitment building among employees, defining customer service success and failure, and inspiring and empowering others. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)