Stoldt (Wichita State U.), Dittmore (U. of Arkansas), and Branvold's (Robert Morris U.) textbook provides upper-level undergraduate and graduate sport management/public relations students with the theoretical basis for sport public relations, as well as guidance on practical application of the concepts. The text will also be valuable for sports management practitioners interested in expanding their public relations. The second edition has been reorganized to better emphasize opportunities for sports organizations to engage the public by functioning as their own media. Reflecting social trends since publication of the 2006 first edition, the revised text incorporates references to social media and e-technologies throughout. It also contains updated chapters on new media, corporate responsibility, and legal and ethical issues of increasing concern for sports organizations and professionals. Also available in eBook format. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)