In this reprint of the classic text, which has been out of print for nearly a generation, Merton (sociology, Columbia U.) follows the planning and execution of a marathon sales drive. He describes the propagandists' strategies, the logistics of market research and listeners' reactions (basically, buy or agonize) to a full day of hearing nothing but Kate Smith selling war bonds on the radio. In the process he creates a model for research into whom, what and how the American public will buy. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)