<DIV><B>Effective Communications in easy steps</B> offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and commonsense advice on how to use communications to actually get the right message across to the correct audience.<BR><BR>Written by two communications experts, with over 25 years experience between them, they will show you how to:<BR><BR>? Create a practical Communications Strategy that will really work<BR>? Understand how, and why, to evaluate your communications<BR>? Build, and maintain, websites that keep delivering<BR>? Unravel the mysteries of social media<BR>? Why videos are important, and how to create effective videos<BR>? Explode some of the myths about communications in the workplace<BR><BR>Communications in the workplace should be a simple thing and, with this book to guide you, it really can be.</DIV>