Brown, a lieutenant and public information officer with Longboat Key Fire Rescue, helps front-line EMS, fire, and law enforcement personnel understand and master best practices for interacting with the news media. The text overviews relevant laws and ethics, looks at media policy guidelines, explains components of press releases, and offers advice on public speaking and being interviewed. Scenario exercises, review questions, chapter tests, and b&w photos are included. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)