Donyai (pharmacy practice, U. of Reading, UK) offers a handbook on applying sociology and psychology principles to pharmacy practice, for undergraduate students of pharmacy, postgraduate pharmacists, and academics (particularly those in the UK). The text examines the relationship between the principles, methodologies, and theories of the social and behavioral sciences and their application to everyday pharmacy practice issues. It introduces sociology and psychology as individual disciplines and the impact of social factors on people's experiences of health and illness; explains how knowledge within the disciplines is generated through research; and outlines and summarizes relevant social and psychological theories, with examples. Subsequent chapters cover modes of communication and the use of the theories and methodologies in pharmacists' efforts to counter-prescribe, promote good health, and help patients with prescribed medicines through communication, followed by patient and research case studies. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)