<B> <P style="MARGIN: 0px">The #1 Telecom Guide for Businesspeople and Nontechnical Professionals—Fully Updated for Cloud Services, Social Media, and Advanced Mobile Networks</P> <P style="MARGIN: 0px"></B> </P> <P style="MARGIN: 0px">Completely updated for the newest trends and technologies, <B><I><B>The Essential Guide to Telecommunications, Fifth Edition,</B></I></B> is the world's top-selling nontechnical guide to today's fast-changing telecommunications industry. Longtime consultant Annabel Z. Dodd illuminates every important new innovation, from cloud services to social networks, mobile video to telepresence.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Redesigned as a quicker, easier read, this edition reveals how the telecom market has evolved from a low-margin “commodity” business to a high-margin, customer-oriented, services business targeting key vertical markets. It focuses heavily on mobile/wireless networks, advanced video infrastructure, and crucial industry developments throughout Asia, China, India, Africa, and Latin America.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Writing in plain English, Dodd demystifies today's most significant technologies, standards, and architectures. She introduces the industry-leading providers, explains where they fit in a fast-changing marketplace, and presents their key strategies. Coverage includes </P> <UL> <LI> <DIV style="MARGIN: 0px">How the technical building blocks of modern networks come together in real solutions</DIV></LI> <LI> <DIV style="MARGIN: 0px">Assessing the massive business and technical implications of the cloud computing revolution</DIV></LI> <LI> <DIV style="MARGIN: 0px">How ubiquitous tools like Skype, Facebook, and the iPhone are transforming networks</DIV></LI> <LI> <DIV style="MARGIN: 0px">Understanding recent radical changes in data centers, PBXs, and other enterprise systems</DIV></LI> <LI> <DIV style="MARGIN: 0px">How many service providers are successfully refocusing on higher bandwidth, higher value offerings</DIV></LI> <LI> <DIV style="MARGIN: 0px">How mobile carriers are balancing performance and cost in timing 4G upgrades</DIV></LI> <LI> <DIV style="MARGIN: 0px">What security advances, such as deep packet inspection, mean to networking professionals—and to users</DIV></LI> <LI> <DIV style="MARGIN: 0px">How new concerns about regulation, security, and energy usage are reshaping the industry</DIV></LI> <LI> <DIV style="MARGIN: 0px">How high levels of competition have dramatically reduced the cost of mobile services in India and elsewhere </DIV></LI></UL> <P style="MARGIN: 0px">This indispensable guide provides everything you need to know about telecommunications now—whether you're a salesperson, marketer, investor, or customer.</P>