<DIV>Ever wanted to get a better deal for your community? Ever watched politicians and thought ?I could do a better job’? This book reveals the secrets and skills you need to take the first step to power ? getting elected.<BR><BR>Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format ? 101 short chapters that together will tell you how to win an<br>election.<BR><BR>Among the many lessons you will learn along the way are why you must learn to hate trees, why a picture is NOT worth a 1,000 words, why you must always have more people than chairs, why the best form of advertising is also the very worst, and why communicating is like cooking.</DIV>