In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Many of them are seeking to rebrand themselves as they move towards entirely new jobs and careers. Fortunately, social media offers powerful new tools for building personal brands, strengthening business and personal relationships, and showing how you can solve the tough problems that keep customers and potential employers awake at night. <B>Branding Yourself</B> doesn't just introduce these tools: it shows how to use them to build a personal brand that connects you to unprecedented new opportunities. This book shows how to: " Build your own storyline and online identity - and start "living" your brand " Choose the social media tools most likely to help you meet your goals " Make your blog the "hub" of your social media "wheel," and use it to tell your story far more effectively " Integrate online and offline networking to supercharge both personal and professional connections " Avoid the killer mistakes too many business social networkers make This edition has been updated with new chapters on: - Sharing photos and videos on sites like YouTube, Vimeo, Flickr and more. - Other social networking Tools including Pinterest, Google+, Quora, and many more. -Finding yourself on search engines