<p><B><I>Basics Graphic Design: Idea Generation</I> explores the different ways in which designers can generate creative ideas in response to a given project brief. </B></p><div><div><DIV>Great designs begins with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brain storming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart.</div><div> </div><div>Creative thinking is a skill that can be developed - this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples.</div></div></div>