<DIV><B><I>"Build a better mousetrap, and the world will beat a path to your door."</I></B> <BR><BR>Presenting 45 commentaries on some of the world's leading global brands, advertising expert Simon Pont provides a unique analysis of how and why certain brands succeed in markets defined and challenged by the opportunities offered in the digital universe.<br><BR>Using material inspired by Pont's blog of the same name, <I>The Better Mousetrap</I> gives a topical and insightful peek into the brand and advertising strategies used by companies as diverse as Google, Bing, Twitter, Facebook, Foursquare, Nike, Apple, Deutsche Bank, HSBC, Coca Cola, Cadbury, McDonalds, BMW, Audi, Burger King, Disney, Yellow Pages, Dyson, Old Spice, Sunny Delight, Pampers, Nintendo, L'Oreal, AT&T, and the BBC.</div>