<DIV>From websites to white papers, blogs to tweets, to newsletters and video, now more than ever, content is king in the digital world. Marketers need to "unthink" what they've learned about sales and marketing communication. In order to engage potential customers and make a business stand out from the crowd, they need to start doing things differently.<br><BR><I>Valuable Content Marketing</I> is written for the business environment of today, showing readers how to generate new business through creating compelling marketing content and distributing it effectively. The authors show how to create and share the type of information that clients, customers and search engines really want – on a website, using social media and through traditional print methods. Getting it right means a huge opportunity to connect with clients and customers in ways they appreciate and trust.<br><BR><I>Valuable Content Marketing</I> explains how to go beyond artfully produced information to content that is of real value to the target audience. Whether starting a business or looking to grow, this book shows marketers and business owners how to get better results from their marketing efforts.</div>