<DIV>Foster, an experienced public relations and marketing consultant, presents a guide to writing style for students and newcomers to the public relations industry. Effective communication demands clear, consistent style and the book covers how to write concisely using jargon-free language, how to handle the traps and snares of punctuation, spelling, clich&#233;s, tone and much more. Fully updated, this latest edition adds content on writing for the web and social media including essential online tools such as Twitter, Facebook and blogs. There are new case studies &#8211;&#160;topically, one about the Foreign Press Association's media center for the 2011 Royal Wedding. Also new, are examples and advice on writing press releases, online newsletters, news and feature articles. Given their increasing relevance to PR practitioners, Foster addresses current legal issues and regulatory controls relating to advertising and sales promotion, now that the demarcation lines between the various marketing disciplines become blurred.</div>