For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with such organizations as Xerox, American Express, the NBA, 3M, the U.S. Air Force, the Girl Scouts, Carnegie Mellon University, and the IRS to simplify their processes, their offerings, everything they do--with dramatic results for these businesses and the customers they serve.<br><br>Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple -- it demands a commitment to clarity, honesty, discipline, and intelligence. For those willing to make the commitment, there things can be said with certainty: 1) Simplicity Works, 2) It is accessible to all of us, and 3) We've never needed it more than we do today. <br><br> These three principles are at the core of <b>SIMPLE</b>, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to <i>keep on</i> doing them. It can all be summed up in a single word: <b>SIMPLE</b>.