<DIV><p>@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } <p style="margin-bottom: 0.0001pt; text-indent: 0.5in; line-height: 150%; background: none repeat scroll 0% 0% white;" class="MsoNormal">While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook,<i> Marketing to Moviegoers: A Handbook of Strategies and Tactics</i>, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.<br></p> <p style="margin-bottom: 0.0001pt; text-indent: 0.5in; line-height: 150%; background: none repeat scroll 0% 0% white;" class="MsoNormal">While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style,<i> Marketing to Moviegoers</i> is a must for all professionals and students in today's rapidly evolving film industry.</p></p></DIV>