Taylor, a consultant who specializes in fund development, board relations, and communications and has worked in healthcare philanthropy and marketing, provides healthcare CEOS, other senior executives, and board members with a guide to creating or enhancing a program to integrate voluntary charitable giving to advance a healthcare organization's mission and deal with declining revenues. She explores the rationale for using philanthropy as a revenue source; identifies roles and responsibilities for CEOs, board members, physician leaders, and the chief development officer; and considers key levers organizations can use to strengthen programs: nurturing a culture of philanthropy, aligning fundraising with the strategic plan, supporting giving through service, making a case for support through storytelling, gaining insights about donors, inviting donors to make a gift, and driving excellence through evaluation. Each chapter ends with action steps, and some include interviews with executives. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)