International contributors in economics, business management, and public relations investigate the socio-political behavior of multinational corporations (MNCs) in emerging markets and examine how the socio-political environment (especially relationships with political actors and NGOs) can have an impact on strategic issues for MNCs. The book highlights the institutional and social differences between Western and emerging markets and includes studies of the BRIC countries as well as other larger emerging markets. Some specific subjects examined include market communication as socio-political activity in emerging markets, internationalization of Swedish banks in Russia, cooperating to tackle environmental issues in emerging markets, business and NGO cooperation in the case of digital inclusion in the Amazon, and tracking the aftermath of a corporate scandal. Hadjikhani teaches marketing at Uppsala University, Sweden. The book is distributed in North American by Turpin Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)