In these selected papers from the August 2010 Seventh Annual Consumer Culture Theory Conference (held at Oxford University), contributors in consumer science, marketing, and business present current research applying consumer culture theory to the study of consumer behavior, demonstrating qualitative approaches and methods such as ethnography, discourse analysis, and semiotics. Some specific subjects explored include changes in women's sense of self with cosmetics consumption, attachment to digital virtual possessions on videogames, and unpacking the meanings of celebrity owned objects. Editor Belk is affiliated with York University, Canada. The book is distributed in North America by Turpin Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)