<p>The <b>Second Edition</b> of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. </p><p>Now 20% bigger, new features include:</p><ul><li>Brand new chapters on the how and why of researching media and culture</li><li>All new case studies spotlighting the international media landscape</li><li>Online readings showing you how methods get used in real research</li><li>Essential new material on ethnography, digital content analysis, online surveys and researching blogs</li></ul>