<P style="MARGIN: 0px">Containing 14+ hours of video instruction in this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">· Identify and leverage new search engine marketing opportunities arising from social media</P> <P style="MARGIN: 0px">· Align search engine marketing with your company’s evolving strategic and tactical goals</P> <P style="MARGIN: 0px">· Implement programs that drive sustainable improvements– not counterproductive quick fixes</P> <P style="MARGIN: 0px">· Systematically optimize your existing Web site search programs</P> <P style="MARGIN: 0px">· Manage the unique marketing challenges associated with large sites</P> <P style="MARGIN: 0px">· Create monthly scorecards and use them to drive improvement</P> <P style="MARGIN: 0px">· Provide effective guidance to content developers and designers in language they’ll understand</P> <P style="MARGIN: 0px">· Automate checking and reporting for every page on your site</P> <P style="MARGIN: 0px">· Choose effective target keywords, optimize your content, and attract links</P> <P style="MARGIN: 0px">· Make the most of Google, Yahoo!, Live Search, and specialized and local search tools</P> <P style="MARGIN: 0px">· Measure site-wide success rates across multiple systems and technologies</P> <P style="MARGIN: 0px">· Hire the right SEO consultant–and avoid the wrong ones</P> <P style="MARGIN: 0px">· Set your budget with a focus on profitability, customer acquisition, providing lifetime value </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, <I>Search Engine Marketing, Inc., LiveLessons</I> will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. </P> <P style="MARGIN: 0px"> </P>