If you have finally taken the leap with your photography and gone into business–or if you are considering it–<i>The Photographer’s MBA</i> will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:<br> <ul> <li>Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC </li> <li>Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals </li> <li>Understand branding’s elements and how to define your own brand so that you stand out from the crowd </li> <li>Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability </li> <li>Tackle costs, pricing, and contracts (including copyright and model releases)<br> </li> </ul> At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, <i>The Photographer’s MBA</i> gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.