<DIV><B>The key to bridging your global innovation gap</B><BR><BR>In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories?sometimes <I>far</I> outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.<BR><BR>How to tackle this challenge? In <I>Managing Global Innovation</I>, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.<BR><BR>Based on in-depth research within more than three dozen corporations?including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox?this book bridges theory and practice.<BR><BR><I>Managing Global Innovation</I> gives you the tools to harness critical expertise from around the globe?and channel it into your innovation programs.<BR></DIV>