<DIV><B>The first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity. </B><BR><br> <I>The Willpower Instinct</I> is based on Stanford University psychologist Kelly McGonigal’s wildly popular course “The Science of Willpower.” <br><br> Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, <I>The Willpower Instinct</I> explains exactly what willpower is, how it works, why it matters, and how to get more of it. For example, readers will learn: <ul> <li>Willpower is a mind-body response, not a virtue. </li> <li>Too much self-control can be bad for your health. </li> <li>Giving up control is sometimes the only way to gain self-control. </li> <li>Willpower failures are contagious. </li> </ul> <I>The Willpower Instinct</I> combines life-changing prescriptive, advice, and complementary exercises to help readers tackle goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.</div>