<DIV><BR>The majority of the challenges to small- and medium-sized enterprises (SMEs) relate directly to marketing and the lack of the SME's means to do it. However, despite not having the resources of a big corporation, SMEs can still out perform larger organizations when it comes to marketing. David Hood outlines how SMEs can harness and exploit their competitiveness, agility, performance and resilience to effectively increase their growth.<br><BR><I>Competitive SME</I> explains how to: create and manage simple yet effective marketing and branding processes; better engage with markets while maximizing limited marketing resources; adopt a brand new approach to what it provides; use word of mouth marketing effectively; and change to the "currency of the customer."<br><BR>Including tips on decision-making, investments and marketing on a budget, <I>Competitive SME</I> is a practical guide to understanding an SME's undiscovered advantages and to staying viable in a competitive marketplace.</div>