<DIV><BR>For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, since retailers don't like to take risks, it's important to present a strong, professional image, and Clare Rayner provides 12 steps for convincing retailers that a product is worth carrying, such as: <br><BR>- having a clear understanding of the end user, the competition and the market<br>- maintaining a proven source of supply to prove reliable to retailers<br>- presenting a clear plan, customized for each individual client<br>- leveraging success stories from previous customers<br><BR>Reflecting British practices and experiences, <I>How to Sell to Retail</I> works through a series of 5 logical sections to explain how to look big, plan big, pitch big, get big and stay big through successfully selling to retailers.</div>