<DIV>Facebook, in just a few years, has become one of the central tools<br/>people use to communicate with each other in everyday life. However, the perceived freedom of action on the site and<br/>the actual processes that are permitted in Facebook's<br/>set up don't always match up: in this book this gap is examined.<br/><br/><br/><br/><br/>This book identifies the interrelations between user text<br/>actions and the software environment framing them. It takes a critical perspective on Facebook and<br/>develops a model that grants methodological access to complex interlaced<br/>practices incorporating media, text and literacies.<br/><br/><br/><br/>It shows Facebook users employing idiosyncratic and<br/>Facebook-specific literacy practices, and gives weight to the larger hypothesis of<br/>the software service as an ideological setting designed to calculate and<br/>standardize human behaviour. Specifically, the book examines text action and automation within Facebook to determine how the software service<br/>intervenes in the communicative flow between/among profile owners and profile<br/>recipients. This is cutting edge<br/>work and of huge importance to modern fields of discourse analysis and computer-mediated<br/>communication.</div>