This guide for general readers offers many checklists, bullet points, and tips boxes, plus a glossary of flowers and an additional glossary of florist terms, techniques, and supplies. Case study boxes offer an insider look in the words of three real-life florists. After an overview of types of floral businesses and education needed, chapters cover daily business, the product, arranging, customer service, bookkeeping and accounting, legal aspects, employees, marketing, and expansion. The book includes b&w photos of happy florists, and an appendix listing national and state associations, other resources, and trade magazines. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)