<DIV>Rory Freedman, co-author of the #1 <i>New York Times</i> mega-seller <i>Skinny Bitch</i>, returns with a call-to-arms to all animal lovers.</div><DIV>So many of us call ourselves animal lovers and worship our dogs and cats—but we could be using that love as a force for helping <i>all</i> animals. <i>Beg </i>is a battle cry on their behalf, as well as an inspirational, empowering guide to what we can do to help them. With the same no-nonsense tone that made <i>Skinny Bitch</i> a multi-million copy success, <i>Beg </i>galvanizes us to change our choices and actions, and to love animals in a radical new way.</div>