Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. &quot;Sounds great,&quot; you say. &quot;Sign me up!&quot;<p>Not so fast.&nbsp;Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey to&nbsp;managerial superstardom at a<em>Fortune 500</em> company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition.&nbsp;Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel.&nbsp;That's why, in <em>The Street Smart MBA</em>, Steve Babitsky and James J. Mangraviti, Jr., encourage you&nbsp;to ditch class—or,&nbsp;better yet, ditch&nbsp;b-school altogether—and&nbsp;go back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will. </p><p>There are no forays into game theory in <em>The Street Smart MBA</em>, no parables, and no intellectualizing. Instead what you will find is a practical,&nbsp;&nbsp;easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as:&nbsp;</p><p></p><ul><li>Building a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time;</li><li>Turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else;</li><li>Dealing with customer complaints head-on so that you can turn gripes into opportunities;</li><li>Doing favors, mentoring, and sending gifts, in order to grow your business network;</li><li>And much more. </li></ul><p>With its emphasis on ten simple yet time-honored principles that lead to business success,<em>The Street Smart MBA</em>&nbsp;is all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need.&nbsp;</p>